Summary II: Malofiej 27 summit (Pamplona)

This is part two of my brief summary of the Malofiej #27 conference (March 27th to March 29th, 2019) in Pamplona. I included all links, materials, slides & threads I was aware of. Please get in touch if there’s more material that should be added.

For some talks, Katherine Haugh has created graphic recordings, which I include here with her permission. This page covers the second day of the conference (much of which I unfortunately missed and re-create here using what has been published online). Day one is available here. 


In the first morning talk, Antonio Farach (jury member) from the Times of Oman introduced as to some of the intricate and dense infographic projects he and his team created for the newspaper. It was particularly mind-blowing to see the intense research going into many of his projects, which was also reflected in the title of his talk: Infographic Research in Oman. Antonio gave an interview for the Malofiej website which can be found here. And here is Jules Grandin’s live twitter coverage including some of the great visuals which Antonio presented.

Graphic recording of Antonio Farach’s talk © Katherine Haugh


Antonio’s talk was followed by Carol Cavaleiro from Brazil (jury member), who explained her research project about the Brazilian elections using Google search data. She collaborated with the Google News Initiative, as part of their coverage of the Brazilian presidential elections. Carol’s slides can be found hereAnd again, here is Jules’ live Twitter feed. And an article that Carol published on Medium which also describes that project. Carol’s Malofiej interview can be found here.


The third morning talk was delivered by Bernd Riedel of Berlin-based Ellery Studio (and also a jury member this year). In his presentation, titled Novelty, treasure, trash; approches to strategic design, he talked about the methods behind “Design Thinking” and the thing called “The Infographic Mindset”. Jules’ live thread is here, and here is the interview that the Malofiej team did with Bernd. 

Graphic recording of Bernd Riedel’s talk © Katherine Haugh

Next up, New York Times graphic editor Derek Watkins talked about Putting visual journalism in its place. He was focussing on how mapping tools and web technologies have changed rapidly over the past years, allowing cartographers to include new features in maps on the web, such as movement and animation. Beside the technological advancements, Derek also stated that readers are also more used to visual communication now compared to a few years ago. Derek’s interview with the Malofiej team is here, and this live Twitter feed covered his talk, including some visuals and work examples.


Brian T. Jacobs from National Geographic Magazine (also a jury member this year) talked next about Exploring space and time with animated graphics. Brian talked about a few recent NatGeo projects, elaborating on the differing creative processes for digital and print pieces and some of the tools he is using for his work. He published his slides here, Jules’ live thread is here. Plus several blog articles with background info about some of his projects are available online. And here is a preliminary interview with Brian on the Malofiej website.

Bildschirmfoto 2019-04-05 um 15.53.18
Screenshot from Brian’s presentation


Italian information designer Federica Fragapane (also a juror this year) followed with her talk Visual narratives for empathy, emotions and comprehension, in which she presented some of her recent projects and her specific approach to creating visualizations. Very popular was her tip to use your parents as your first test readers (see pic below). Her slides are to be found here, and again Jules’ Twitter coverage, plus an interview with her on the Malofiej page.

Bildschirmfoto 2019-04-05 um 16.03.27
Screenshot from Federica’s presentation
Graphic recording of Federica’s talk © Katherine Haugh


After lunch, the conference proceeded to its final stages with the presentation of the “Show, don’t tell!”- workshops. One part of the workshop was led by Michael Stoll and John Grimwade, and included students from Germany, the US and Spain. The workshop for professionals was led by Jeremy White and Monica Ulmanu. Some of the results are documented here. Michael Stoll has published a brief summary of his Malofiej week including a few notes on the student workshop here (albeit in German).

Graphic recording of some workshop insights © Katherine Haugh

Finally, the conference reached its peak with the awards ceremony, presented by this year’s Malofiej jury. The full awards list is here, including images and links for many of the projects.  However, I must warn you: looking at this page and checking all the projects will send you down a rabbit hole, from which you will not emerge for the rest of your work day.

For some more diverse impressions, take a look at #malofiej27 on Twitter. Regarding the awards I also want you to appreciate this lovely animation, with which Bloomberg’s graphics team congratulated their NYT colleagues:

Before everybody ventured off for the big Awards Dinner on Friday night, infographics master Jaime Serra closed the conference with a live performance including a dramatized reading & live music.

And with this tweet, Nigel Hawtins perfectly rounded up the proceedings:

See you there, hopefully.


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