Inspiration: Visuals by Accurat

Accurate is a word that exists in many western languages. Originating from a Latin root, it means precise, correct… “Accurat” is also the name of an information design studio based in Milan, founded in 2011 by three young designers/researchers: Giorgia Lupi, Simone Quadri and Gabriele Rossi. The team has close ties with the visualisation research lab DensityDesign at Politecnico di Milano, directed by Paolo Ciuccarelli. Since 2012, starting already one year after their emergence as a studio, Accurat has been running a beautiful series of large and complex visualisations in La Lettura, a print supplement of the renowned italian newspaper Corriere della Sera.


In a refined layout, the visualisations tell various “data stories” ranging from observations about the vocabulary of Joanne K. Rowling to an overview of the biggest historical dynasties in history.

Below is a great timeline of all Nobel prize winners since the award’s inception in 1901, divided by the 6 categories in which the prize is awarded. It also says how old the winners were and whether they were a man or woman (female winners are shown as a dot with a circle – needless to say there’s way too few of them in that piece…).

Plus, there is information on some cities that bore the most Nobel prize winners, the average education level in each discipline as well as some of the universities which were most successful in “breeding” Nobel prize winners.


In this piece (as in many others from the series), a high number of variables is woven into a dense carpet of visual data, often accompanied by one or two side stories. Complex as this is, the pattern is not always instantly decipherable, but Accurat always deliver a nice “reading clue” with their pieces.

Here’s a full gallery of the series featuring zoomable images, so you can actually read what’s going on in the beautiful data pieces. And if you’re up to look into how they came together a little more, then check out Lupi’s article for the Parsons Journal for Information Mapping, in which she described the steps of how such a complex piece is created…

There, she also coined the nice term “info-spatial” to describe how these visualisations break up the flat linearity of text and the “boxed” spatiality of the images to mold text and graphical elements into a “spatial” construction in its own right… If you want to see their latest piece, head over to Brainpickings. @Accurat: Well done!

Via: Brainpickings. Images: © Accurat

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